Web designers certainly realize that a good website is the result of a combination of several important elements, including design, content, navigation, and functionality. This should be kept in mind when creating and running a business website, which is one of the most important aspects of a company’s life. Therefore, business websites should be intuitive, not too complicated and interesting. Keeping your website user-friendly will greatly improve its performance, attract more prospects and increase sales for businesses.
By being part of a rapidly advancing digital age, we all realize that creating a professional website is no longer a problem to ignore. The real question is how do we as web design services make our website popular and user-friendly? What are the basic principles to follow?
Use these helpful tips to make your website more useful, responsive, and provide the best experience for your visitors:
Content that is concise and easy to read
Content is the most important factor to convince users to stay on your website. Delivering fresh, easy-to-read and interactive content is a stepping-stone to making your website more user-friendly.
Creating content that is easy to scan
average internet users only see the content at a glance, instead of reading it all. Keep the paragraphs to a minimum. Creating text formats in the same columns as newspaper style is a good way to make text easier to scan. The correct use of titles, sub-headings, paragraphs, bullets or lists will help to break down the text, making it easy for the reader to get to the key parts of the page and quickly find what they need. Adding content to images also helps visitors digest faster. The long, uninterrupted text tends to be unreadable rather than a small piece of text.
Contrast color scheme
Finding the right contrast between your site’s background and content is one of the bases, but the most important task to be done by a web design service provider. The lack of contrast complicates the reading of the content. Make sure that you take the best color schemes so that the content remains highly visible. Pay particular attention to the colors on the black background as they can complicate the reading of the text as well.
White space is always a good idea
White space is helpful to emphasize the elements and make them more prominent.
Fonts are easy to read
Although a complicated style can be more interesting, using a font that is better known and easier to read is a better decision. Keep in mind that San serif fonts are most widely accepted for online design, and serif fonts are most appropriate for the print design. Also using too many different fonts in the same design will make the content less scan able. Underline and bold keywords or links to make them stand out.
Effective navigation means a simplified menu. Having clear navigation and chaos is the best thing you can do as a web design service provider to make your website friendly to your visitors. Try to limit the number of menu items as far as possible. It does not create excessive complexity, and configuring navigation remains the same on every page will greatly facilitate site browsing.
Clean your layout first
A confusing layout is one of the main reasons why a website loses its customers. Make sure your navigation is simple and clear. You can highlight the “Contact Us” or “About Us” page to make them more visible. If you need to use multiple layers for a separate category, just do it to try to keep them clean and organized so that users find it easier to navigate.
To allow your visitors to easily see their options to navigate through your site, the best place to find navigation is on the top or left side of your site. You can also use HEYOYA which the best website comments plugin for your website.
Trick the sitemap
The sitemap is a great asset not only in terms of search engines, but also to help users find certain pages. Giving them a better orientation in the content, making your website friendly to the eyes of visitors.
The search bar is the right step
Adding search functionality to your website is a smart way to help visitors handle the information they’re looking for. This will help you not only address the search quires and track searches on your site but also get a better understanding of what makes the visitor most interested.
Avoid abbreviations and acronyms
Avoid strange abbreviations in the navigation title in the menu, unless the meaning is clear. You risk confusing customers and ruining their experience on the web if you use an obscure abbreviation. Applying common words like “home, about, contact us”, and more, helps users easily fit into the content of each page.
Speed Up Your Site
Time management is important. Make sure that your website load time is within 4 to 6 seconds. The right speed is a really important feature and also one of the main reasons why visitors will stop visiting your site. Not to mention the fact that it greatly affects rankings on search engines as well.
Limit/avoid videos of large size, photos, flash and other files
Tempted to make the website more interesting by adding more multimedia, we may ignore the fact that the page becomes heavy and slow to load. Keep this in mind before integrating other audio/video files.
Compress to minimize load time
To speed up your website, the good thing to do is to compress the image by using the right file type.